impressum domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/htdocs/w016e54a/carolinschabbing.com/wp-includes/functions.php on line 6114Webdesign
ETV-Textilveredlung is a medium-sized company that has been firmly anchored within the textile finishing industry in the Münsterland region of North Rhine-Westphalia since 1950. The new corporate philosophy and the ambition to offer future-oriented sustainable textile finishing led the company management in 2020 to give the visual appearance of the company a new expression.
With the new web presence of ETV-Textilveredlung, the company can now present itself to the German as well as the European market.
The focus of the entire design process was the customer. From the question of which services are offered, to insights into sustainable and future-oriented production, to various social media marketing goals. User experience, implementation possibilities with a CMS system and a clear, simple design were taken into account
We choose the iterative process of Design Thinking as Method to gain insights of the structures, system, and services of the company to create a whole future perspective for the company’s goal.
During the process we applied different techniques to create an overview of NEEDs, WANTs and PAINPOINTS
Techniques we used:
– Workshop with employees
– User Journey Maps
– Persona
– Change Story
– Brainstorming
– Business Compass
Logo | Corporate design
In addition to the platform, an appealing corporate design was also to be created that communicates the company’s philosophy and mission in both digital and printed visuals. The original identity of the company was to be preserved, but a completely new logo design was to be created.
The logo is based on the former company name of the founding family Eing as well as on the company’s services.
In addition to a new logo, new business stationery was to be designed, including business cards and letterheads. In the design I focused on graphic elements and colors, which should make the textile finishing as well as the goal of sustainable textile finishing and production visible.
ROLE Designer
FIELD OF EXPERTISE Web Design / Corporate Design
KEYWORDS Storytelling / Visual Design / Communication / Organisation / Projectmanagement
CORPORATE IDENTITY | MARKETING by Theresa Holtkamp | Carolin Schabbing