In my master’s thesis, I explored digitization and theater. I investigated on how new media can enter into theatrical processes and therby merge the phygital (digital/physical) space. The human being as a perceptible protagonist is in the center of the design concept. The theory was tested by means of a personalized data-driven live performance with virtual reality (VR) glasses within a play written for this purpose called try e.m.i.s. now try e.m.i.s. now.